I've read and enjoyed Gladwell's articles in the New Yorker. This book explains how small things can have large impacts. For example, he claims that zero tolerance for graffiti and enforcement of quality of life laws led to a dramatic decrease in crime in New York City. He also illustrates how large fashion trends can begin with a very small group of people.
I don't entirely buy into his theories, but the book is interesting and well written.
My rating: **** (out of 5)
Have you read Blink yet? I can highly recommend it.
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